Twitter is extending its arm into new vertical of Newsletter business. The famous Social Media giant has announced that it has acquired Revue, a Dutch startup that allows users to publish and monetize email newsletters. While Revue hasn’t driven the same wave of “is this the future of media” think pieces as Substack, it counts major publishers like Vox Media and The Markup as customers.
Newsletters aren’t the most obvious fit for Twitter’s platform, but in a blog post, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park suggested that that this is a new way for Twitter to serve writers and publishers who have built a following with their tweets.
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content,” Beykpour and Park wrote. “We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”