Twitter Play Big- Acquires Newsletter Platform Revue

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Twitter is extending its arm into new vertical of Newsletter business. The famous Social Media giant has announced that it has acquired Revue,  a Dutch startup that allows users to publish and monetize email newsletters. While Revue hasn’t driven the same wave of “is this the future of media” think pieces as Substack, it counts major publishers like Vox Media and The Markup as customers.

Newsletters aren’t the most obvious fit for Twitter’s platform, but in a blog post, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park suggested that that this is a new way for Twitter to serve writers and publishers who have built a following with their tweets.

“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content,” Beykpour and Park wrote. “We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”

Further, they added hat this will give writers additional ways to make money. Twitter will continue to operate Revue as a standalone product, with its team remaining “focused on improving the ways writers create their newsletters, build their audience and get paid for their work.” The company is also making the platform’s pro features free for all users and lowering the fee charged on paid newsletters to 5%.
As per reports by Crunchbase, Revue had raised €400,000 from various angel investors.