Apple to Release New Watch on Oct. 15 Despite Production Issues

The Apple Inc. is about to release its latest smartwatch on Oct. 15, a sign that they are continuously dealing with the production challenges that had dogged the new device.

The Apple Watch Series 7, is about to begin the pre-orders this Friday, Oct. 8, starting at 8 a.m. New York time. It will then hit stores a week later, Apple said in a statement on its website, tagging this watch as their most durable Apple Watch ever. The price will start at $399 in the U.S.

The Series 7 watch was unveiled on Sept. 14, but Apple left the release date vague at the time, saying it would be “later this fall.” The device has a bigger display, marking the first time the company has enlarged the watch’s screen since the Series 4 three years ago.

Apple customers and investors were bracing for delays since August, when people familiar with the matter said the watch was suffering production snags. An Oct. 15 release would come three weeks after the rollout of Apple’s flagship iPhone device, which was announced at the same time.