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28 Sept 2021

Australia’s Watchdog to Challenge Google’s Ad Dominance

The Index Today

Regulators and Australia’s antitrust watchdog have asked to restrain Google’s data usage which promotes targeted ads and hurts market competitors including publishers, consumers and advertisers.

Australia is now alongside Europe and Britain who want to limit Google Inc’s use of consumer data it collects through people’s online searches which are then promoted through ads. The corporations dominating market position has negatively impacted rival advertisers.

Australian Competition and Consumer Commission ACCC Chair, Rod Sims said in an interview, “The Europeans and the U.K are consulting on such laws at the moment and were going to be trying to align with them over the next year. I don’t think were far behind.”

Google has pointed out that it has created over 15,000 jobs in Australia and has contributed around $2.45 billion to the economy.

In the ACCC’s 200 page report, it has been mentioned that Google’s control and dominance of the Australian market has become so vast that no current law can counter such anticompetitive behavior. It has also been reported that around 90% of clicks on internet ads were a result of Google’s offerings. The country’s regulators are pushing to seek fairer regulation of advertising and increase cooperation.

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