Emirates Enters Metaverse with Launch of Own NFTs

Emirates airline is marking a milestone by foraying into the Metaverse through the launch of its own line of utility-based NFTs (non-fungible tokens) as a means of advancing revenue and enhancing services, as per a statement released on Thursday.

According to Gulf News, the Chairman and CEO of Emirates airline and Group, Sheikh Ahmed Al Maktoum said, "Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection."

He added, "Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies."

One of the world’s top airlines, Emirates also intends to revamp its pavilion on the Expo 2020 site as an innovation center geared towards “future-focused projects” that also include ones associated with the Metaverse, Web3, and NFTs, reported Bloomberg News.