23 Feb 2022
Facebook launches Reels Globally, Betting on 'fastest-growing' Content Format
The Index Today
Facebook is launching its short video feature Reels to more than 150 countries, its owner Meta Platforms said on Tuesday, in a move to expand its fastest-growing content format.
The social media giant, which recently lost a third of its market value after a dismal earnings report, has highlighted Reels as a key priority.
Meta launched Reels on Instagram in 2020 and on Facebook in 2021 as its answer to the explosively popular short-video app TikTok, which is owned by Chinese.
Meta CEO Mark Zuckerberg said in a Facebook post on Tuesday, "Reels is already our fastest-growing content format by far, and today we're making it available to everyone on Facebook globally."