21 Jan 2022
First Ever Futuristic Porsche Hotel in the Middle East set to open in Saudi Arabia
The Index Today
The Steigenberger Porsche Design Hotel is set to offer a futuristic design with high-end finishing for a luxurious stay. As the country is leading hotspot for technology and innovation, the world-renowned car brand “Porsche” has announced an exclusive partnership with the leading hospitality group to create something unique in the heart of Saudi Arabia.
Dr. Jan Becker, CEO of Porsche Design Group said: “Steigenberger Porsche Design Hotels will boast an unusual and exception spatial and lighting concept.”
According to the plan, the hotel will span across more than 1,000 square meters, featuring state-of-the-art health and wellness facilities, including an array of accommodation options, rooms, suites and penthouses. Meanwhile, the exclusive meet and greet cubes will ensure that guests can network and interact with various individuals at ease.
Marcus Bernhardt, chief executive of Deutsche Hospitality said: “We are pleased to collaborate with the Tourism Development Fund (TDF) to launch new hotel projects in Saudi Arabia, including the first Steigenberger Porsche Design Hotel in the Middle East.
“The project will cater to the sophisticated needs of the Saudi market, creating a unique and innovative experience within the kingdom’s luxury lifestyle hotel segment that is sure to offer an incomparable guest experience,” he added.