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4 Mar 2022

K-Pop goes Metaverse with Sandbox as it hits 2 Million Users Worldwide

The Index Today

The Sandbox metaverse game owned by NFT investment giant Animoca Brands has surpassed 2 million registered users amid its play-to-earn season 2 alpha launch. Last Wednesday, The Sandbox also announced a partnership with Cube Entertainment to develop tokenized assets for the game featuring Korean culture such as K-Pop.

The game have 200 quests in which players can complete to earn a chance of getting an Alpha Pass NFT, which will reward the owners up to 1,000 SAND worth roughly $3,000 at current prices.

According to the Cointelegraph, the key factor behind The Sandbox already having a strong user base in its alpha, maybe due to the firm’s long list of partnerships with mainstream names such as Warner Music, The Walking Dead, Snoop Dogg, and Deadmau5 to name a few.

The Sandbox COO and Co-Founder Sebastien Borget as part of the announcement said, "Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands."

©Photo: Tinytan Animation / Dream On MV

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