9 Sept 2021
NBC earned $6.5M for Super Bowl Ads & Sold Out Beijing Olympics
The Index Today
A company executive said that the NBC Universal owned by Comcast, has recently sold 30-second ads for Super Bowl LVI for a whopping record of $6.5 million, and has nearly sold out the advertising slots for the upcoming Beijing Winter Olympics for next year. It was reported that the $6.5 million includes similar-sized investments in other NBC events like the Winter Games.
The price marks an 18% increase over what ViacomCBS-owned CBS charged for Super Bowl ads this year.
Dan Lovinger, executive vice president of advertising sales at NBC Sports Group says that NBC has a “few ad units” left for the Super Bowl and is purposely holding them back.
Lovinger also said advertising for the 2022 Beijing Winter Olympics, which is scheduled to begin on Feb. 4, is at “near sell-out levels.” The Super Bowl, set for Feb. 13, will be played at the same time as the Winter Olympics for the first time.
According to the news, the live sporting events continue to be a big draw for advertisers looking for scale, despite declines in the TV audiences.
According to the previous reports, February’s Super Bowl LV broadcast on CBS attracted about 92 million viewers, which marks as the lowest TV audience since 2006. A 30-second ad sold for about $5.5 million, about the same as the previous NFL title game.