29 Sept 2021
Netflix Launches New Mobile Games in European Markets
The Index Today
Netflix has added five new mobile gaming titles in a number of new European markets to diversify its revenue streams and move ahead in the highly competitive market of video-streaming.
A spokesperson for Netflix told reporters, “We’re still in the very early days, but were excited to bring these exclusive games as part of the Netflix membership with no ads and no in-app purchases.” Subscribers in Italy and Spain can now enjoy a range of new mobile gaming titles including “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Teeter Up” and “Card Blast”.
Disney+ and HBO Max are prominent players in the industry who have intensified competition and pushed others to join. Netflix announced its plans to launch the gaming options in its last quarterly earnings to boost new subscribers.
The company letter said, “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. We think the time to learn more about how our members value games.”