18 Mar 2022
Porsche AG and Apple in Talks to Collaborate for Future Undertakings
The Index Today
Porsche AG is set to collaborate with tech giant Apple Inc. for future projects, the carmaker’s CEO revealed on Friday.
According to Reuters, CEO Oliver Blume said in a video conference on Friday, "We already have Apple CarPlay, we will expand on that." However, he added that while both companies are “on the same wavelength”, it was too early to make any conclusive decisions regarding possible joint ventures even as Porsche’s officials traveled to the U.S. last year to further discussions with their Apple Inc. counterparts.
While Porsche is also set to work with other tech firms, the company has said that it has not yet arrived at a decision regarding whether or not it would join Formula One. This comes as German news medium Frankfurter Allgemeine Zeitung reported in January that Porsche along with Volkswagen and Audi are set to join the world-renowned racing championship.