6 Oct 2021
Squid Game on The Way to Becoming Netflix’s Biggest Hit
The Index Today
Korean drama “Squid Game” has become Netflix’s biggest TV show till date. The hit dystopian thriller has captivated audiences all across the globe, making it the biggest “no-English-language” show.
Netflix CEO Ted Sarandos said, “It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever.”
The storyline showcases a blend of “The Hunger Games” and “Parasite” where desperate contestants must win a deadly game in order to stay alive and win $40 million prize money. Many viewers have pointed out how the show reflects existing class warfare especially in the South Asian business community.
The show debuted on September 17 and is a number one hit in over 90 countries. Its popularity has moved beyond just TV and can be seen on viral TikTok Videos where people can be seen trying to replicate the games from the show. And just in time for Halloween, suppliers are busy stocking up shelves with costumes from the show.
The T.V show is expected to surpass subscribers and watched volume of hours of the current record holders which include “Bridgeton and Lupin.” Netflix plans to increase its investment on Korean content from $700 million to almost half a billion.
The creator of Squid Game. Hwang Dong-hyuk has been trying to get the show approved for almost a decade. He faced constant rejection and had to stop writing to sell his laptop for money. But with a stroke of luck, Netflix stepped in and gave squid game the platform it needed. Many have said the show reflects class struggles which have only increased after the pandemic. Even with a potential language barrier, the show has struck a chord with viewers. The carefully-selected tracksuits, colorful playground sets and other visuals are similar to traditional Korean games.