28 Nov 2021
U.S Black Friday Sales Drop Amid Fears of Coronavirus and Supply Chain Disruptions
The Index Today
U.S Black Friday this year saw less shoppers online as many were seen favoring physical stores despite supply chain issues and growing coronavirus fears.
According to data from Adobe Analytics, Black Friday sales saw a reverse in growth this year with less people spending. Retailers started pushing shoppers to begin making holiday purchases earlier than usual due to tight supplies. Adobe showed that the total outlay came to $8.9 billion as compared to $9 billion in 2020. On the other hand, Thanksgiving fell at $5.1 billion.
After stores were reopened on after Thanksgiving, the increase in number of visitors rose to 47.5%, higher than the number recorded last year but still less than 2019. Supply chain issues have led to many delays and have pushed online purchases up, allowing consumers to pick up from physical stores. Leading stores such as Macy’s, Walmart and Target let customers shop online and even choose hybrid methods. Shopify stated that its number of online customers who shop through smartphones increased to 72% this year.