Apple is finally putting its own AI front and center. At WWDC 2026, the company unveiled a revamped Siri powered by Apple Intelligence — one that no longer hands off queries to outside providers like ChatGPT — alongside iOS 27 and updates across its software. The message was clear: after leaning on partners, Apple is betting on its own AI to keep pace with Google and Samsung.
A smarter, self-reliant Siri
The assistant grew up. Apple previewed a more conversational, capable Siri that handles queries itself rather than routing them to third-party AI. The shift marks Apple’s push to own the AI experience on its devices, reducing reliance on outside models and asserting control over a core feature.
iOS 27 and the software slate
The updates ran deep. Apple showcased iOS 27, macOS 27 and refreshed software across iPad, Watch and more, weaving Apple Intelligence throughout. The focus on software set the stage for a year in which AI features define the Apple ecosystem and its competitive positioning.
The foldable looms
Big hardware is coming. Apple’s first foldable iPhone, with a 7.6-inch interior screen and a rumored $2,500 price, is expected in September. The long-awaited iPhone Fold would mark Apple’s entry into a category rivals pioneered, and a major test of its hardware ambitions.
A new MacBook Pro
The Mac gets a leap. The MacBook Pro is reportedly getting an OLED screen and a touchscreen for the first time, powered by a next-generation M6 chip. The upgrades would represent one of the most significant Mac redesigns in years, signaling Apple’s continued hardware investment.
Smart home on hold
Some launches wait for Siri. New Apple TV 4K and HomePod mini devices are reportedly ready but held back for the upgraded Siri arriving in the fall. The sequencing shows how central the AI revamp is to Apple’s product strategy across categories.
Why it matters
Apple’s AI bet shapes the industry. As the maker of devices used by over a billion people, Apple’s decision to build its own AI — rather than depend on partners — carries huge weight for the competitive landscape and for how consumers experience AI day to day. The execution will determine whether Apple catches up or falls behind.
The bottom line
At WWDC 2026, Apple unveiled a revamped, self-reliant Siri and iOS 27, doubling down on its own AI while teasing a foldable iPhone and a touchscreen MacBook Pro later this year. After leaning on partners, Apple is betting on itself in the AI race. Siri is stepping up — and the stakes for Apple are high.